Cost-of-living caution means shoppers now visit e-tailers more often before clicking to buy

That sums up the current climate as tough living conditions for many ensure shopper decision-making becomes more of a task,  research from insights-led customer engagement platform MoEngage reveals.Some 59% of consumers will visit retailers’ digital platforms (across both websites and apps) up to five times before making a purchaseคำพูดจาก สล็อตเว็บตรง. A further 38% say they will make more than five visits to e-commerce platforms before parting with their cash, according to interviews of over 3,200 European shoppers.

And as consumers consider where and how they cut back, further research from KPMG suggests 55% of UK shoppers have pared back non-essential spending, “manifesting itself in more methodical shopping behaviours and customers taking longer to evaluate purchasing decisions” MoEngage added. Also, a recent poll by Trustpilot found the average UK shoppers is taking 30% longer to make a purchase that they did 12 months ago, backing up MoEngage’s research that shows increased average screen times, with 58% spending up to four hours each day on devices.Jason Smith, VP UK & Europe at MoEngage, said: “Impulse shopping is out, and savvy shopping is firmly in, as consumers weigh up where they spend and how they can make their disposable incomes stretch further. “And, while longer consideration phases in shoppers’ buying journeys mean retailers and brands have to work harder for each conversion, it is also presenting them with multiple opportunities to engage and reengage the customer. Using personalisation powered by customer-insight, retailers can better serve those shoppers on their path to purchase and win both spend and loyalty.” 
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